Social media platforms change their algorithms more frequently than we'd like, to be honest. But it's our job at Ravel to have a finger on the pulse and ensure that when it does, your business is performing at its best.
A well-crafted social media presence is more than a few photos and videos with some emojis thrown in for good measure. It should act as a mini landing page for people who want to know more about what you do and that all-important 'why' you do what you do.
What comes next might seem like digital marketing blasphemy, but bear with us so we can set the record straight and say that social media exists as one part of the digital marketing stratosphere and some businesses will be more present with it than others, but regardless, it's here to stay and it should play a role in your business' digital ecosystem.
Social media works as an incredible tool to build a branded community of people around your business who, whether they like it or not, become ambassadors for your product or service by simply following, liking, commenting, or sharing a post.
It's a marketing channel that can be overused by some or cleverly put together by others (our clients, just quietly). Most importantly though, it's a way for customers to put a personality to your brand and feel as though it's more than simply another person trying to sell something.
We work closely with our clients to identify the best approach for your business on socials. Ravel's in-house team is well-equipped to establish the positive brand association that is heavily sought-after by small and large businesses alike. After all, the more likely you are to evoke positive feelings, the more likely you are to be one of the front runners when your customers are looking for your service or product.
From day one, I felt confident that Aaron and Shannon from Ravel were the brand strategy specialists I needed to grow Boutiques Australia. The strategy they delivered was thorough and detailed but above all else, it provided actionable opportunities for growth and everything I needed to keep my brand messaging consistent. The best business decision I’ve made so far has been engaging with Ravel for the strategic direction and all aspects of my digital marketing.
The team at Ravel were wonderful to work with. They provided an excellent service when creating our animated video and kept in regular communication to ensure we knew the status of our project at all times. We are thrilled with the end result and would recommend Ravel to anyone after a high quality animation.
In my role with UnitingCare Queensland I have worked with Ravel on multiple video, photography and design projects. The team are very professional, creative, trustworthy and most of all incredibly driven to get the best results. The quality of their work is amazing and it is a real pleasure to work with them.
Ravel have a passion and talent for their industry that really sets them apart from their competition. As a client, I want to work with a creative agency that isn’t afraid to be creative, Ravel will challenge my thinking and suggest ways to improve the project. Ravel consistently deliver a fantastic result, on time and within budget, and I can’t recommend them highly enough!
The Ravel team were great to work with both creatively and practically. Their commitment to quality, clear communications and creative insights helped bring our project to life, and their effort to source and implement the broad range of translations we requested was greatly appreciated.
Working in a very busy marketing team we’re constantly demanding high-quality, creative, unique work. Ravel not only provide this, they also offer a superior level of account management so we’re never left wondering where something is. I’d highly recommend getting Ravel to work on any of your creative, digital, video and marketing work.
SLa have been working with the team at Ravel over the last couple of months to update our existing tired and troublesome website. We look forward to continue working with the Ravel team with our website maintenance and would highly recommend their services. From start to end, Ravel have been wonderful to work with! A big thank you from the SLa team!